Understand the definition of Content Marketing and why it is important to support your marketing needs.
Learn about the different types of Content Marketing opportunities available for your brand.
Develop compelling brand stories through your Content Marketing initiatives.
Learn about the key components to ensure your success through Content Marketing.
Measure the Content Marketing effectiveness for your brand.
- What Is Content Marketing?
- Why Should I Invest In Content Marketing?
- What Content Marketing Opportunities Are Available For My Brand?
- What Is The Right Type Of Story To Tell For My Brand?
- How Much Content Should I Create And How Do I Make Sure I Don't Start Sounding Too Boring Or Too Hard-sell?
- How To Ensure My Campaigns Achieve Their Desired Business Objective?
- How Do I Measure The Effectiveness Of All This Work?
- Summary: Content Marketing
- Take The Quiz & Get Your Certificate!
Patrick Searle is the Co-Founder & Group CEO of GetCraft, Southeast Asia’s Premium Creative Network.
He has over 10 years of marketing experience in China, Indonesia, Malaysia, Philippines & Singapore and has worked for CIC China, W+K Shanghai and Ogilvy.
He previously ran regional digital strategy for multinational companies such as Nike, Coca-Cola, Unilever, P&G, FIAT, Tiffany and 20+ other brands.
He delivers this training based on insights learned at GetCraft, which has been working with 520+ brands on 5,000+ campaigns across the region.