What you will learn

This course is designed to help you:

  • Understand the definition of Influencer Marketing & Branded Content and the trends happening around these.

  • Learn the key stats showing the benefits of investing in Influencer Marketing & Branded Content.

  • Discover different Influencer Marketing & Branded Content opportunities for your brand.

  • Learn how to choose the right partners for your campaign.

  • Learn how to measure the effectiveness of your Influencer Marketing & Branded Content campaigns.

Training syllabus

  • 9 Lessons

    Comprehensive guide to help you run Influencer Marketing & Branded Content campaigns.

  • 100 Slides

    Frameworks, case studies, and pro tips from real-life successful campaigns.

  • 70 Minutes

    In-depth training you can take at your own pace.

  • 2

    Influencer Marketing & Branded Content

    • What Is Influencer Marketing & Branded Content?
    • What Are The Trends Around Influencer Marketing & Branded Content?
    • Why Invest In Influencer Marketing & Branded Content?
    • What Influencer Marketing & Branded Content Opportunities Are Available For My Brand?
    • How To Decide Which Influencers Or Publishers To Work With?
    • How Do I Measure The Effectiveness Of All This Work?
  • 3

    Summary & Quiz

    • Summary: Influencer Marketing & Branded Content
    • Take The Quiz & Get Your Certificate!

About the trainer

Patrick Searle is the Co-Founder & Group CEO of GetCraft, Southeast Asia’s Premium Creative Network. 

He has over 10 years of marketing experience in China, Indonesia, Malaysia, Philippines & Singapore and has worked for CIC China, W+K Shanghai and Ogilvy.

He previously ran regional digital strategy for multinational companies such as Nike, Coca-Cola, Unilever, P&G, FIAT, Tiffany and 20+ other brands.

He delivers this training based on insights learned at GetCraft, which has been working with 520+ brands on 5,000+ campaigns across the region.

Watch Intro Video

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